A design guide to non-profit donation forms
This article is a full chapter from the Non-Profit collection, which contains 18 additional topics and 1,700+ design samples all focused on non-profit site design.
The donation form parallels the checkout form of the e-commerce world. It is an easy to understand point of conversion on a site in this niche that is incredibly important to the success of the site. While it might seem awkward, or perhaps even inappropriate, it is actually an important aspect of a site to optimize for performance. The reality is that this page can provide the financial fuel an organization needs, or it can fall short and not drive people to that point of conversion. Let’s consider some samples and see what approaches others have used.
A Suggested Amount
A fairly common element of the donation form is to suggest an amount to users. This collection is not intended to be a scientific study, but rather an inspirational one. Yet I can’t help but consider why so many of the sites suggest an amount to donate. I suspect that users tend to donate more when asked for a specific amount. I will leave the science to you and simply provide some interesting examples.
Clean and Simple
Clean and simple doesn’t mean the form has to be short. Rather, to be in this subset, the form just needs to be designed to be super clean and easy to use. Even on the longer forms in this set, a clean design makes it much less daunting. The end result is a beautiful set of donation forms.
General Form Design
This general pool of samples demonstrates some of the variety you will find in the standard form. As you design your form, dig through here and look for some new ideas about how you might layout your form. Given the importance of this particular page of a site, it would seem that the more ideas, the better.
While I tend to prefer short and simple forms, there are many cases where you simply have no choice and the form grows to tremendous length. This is the case with the following sites. These samples have super-sized donation forms that present a distinct design challenge.
Login First Please
I love that as I research these collections I come across approaches and ideas I wouldn’t have considered. Take this small set of forms for example. Here you have to login before you can donate. While this might be an initial barrier for one off donations, it can be a great way to build an ongoing interaction if your organization gets a lot of people that repeatedly donate.
Another nice twist on things is when you have multiple ways to donate. Perhaps you don’t just need a form to let people send in cash. The following sites had a similar need, and as a result you will find some interesting strategies.
But wait, there’s more!
If you enjoyed this set of inspiration, you will love the full collection it comes from. Explore 18 more topics and 1,700 design samples to inspire your non-profit design work. Check out the full Non-Profit Collection for more details.