Design patterns in shops attached to non-profit websites
This article is a full chapter from the Non-Profit collection, which contains 18 additional topics and 1,700+ design samples all focused on non-profit site design.
Approximately 25% of the non-profit sites showcased here contained a store where they sold products to raise money. I have to say that on a personal level, I really appreciate this approach. I like the idea of supporting an organization by purchasing products from them. There is a real power in feeling that return for my donation. It not only makes it feel like the organization is more willing to work for the money they need, but it feels a bit more like you’re buying something you want, which just happens to support a great cause.
In this first set of samples, we find the home page of stores on non-profit sites turned into a portal of sorts. In such cases, the quantity of product is typically high, so a nice clean portal is an effective way to allow users to drill down to what interests them. It’s interesting to see that the idea of a portal can be applied at any point in a site to enable users to keep digging further into the site.
In other cases, a portal doesn’t make much sense, such as when you have a relatively small number of products to present. The following sites use the home page of the store to simply list out everything they sell. As you will see, in some cases, the list is short, while in others it can get quite long.
A common strategy of e-commerce sites is to feature key products on the home page. This might be the most profitable items, the most popular ones, or even the newest ones to the store. Whatever the purpose, the following sites focus on featuring select items from their store on the main page.
Finally, there were some other situations and approaches that I ran across which I have collected here. I am always tempted to discard these samples that don’t fit in. But once I collect all the misfits together, I am always glad to have the unusual options to showcase.
But wait, there’s more!
If you enjoyed this set of inspiration, you will love the full collection it comes from. Explore 18 more topics and 1,700 design samples to inspire your non-profit design work. Check out the full Non-Profit Collection for more details.